A two-time Ad Age Small Agency of the Year, Duncan Channon works with ambitious organizations wanting more and better for their brand and business. Amid analytics-smoothed sameness, we help organizations unearth, unfurl and unleash truly distinct identities.Read More
Together, we strip away calcified layers of past positionings and poses and gently crowbar the plaques of me-too mission statements.
We help new brands launch, but, more often, established brands relaunch. Sometimes it’s as agency of record. Sometimes it starts with a project. But, either way, it’s a job we take with utmost seriousness. (It may be the only job we take with seriousness, utmost or otherwise.)
Done right, your brand will stand apart from the competition, recognize quantifiable enterprise value and grasp that holiest of grails: a unique spot in your targets’ gray matter.Read Less
In an increasingly networked and transparent world, a brand’s appeal, and ultimate loyalty, is as much dependent on how it behaves as the quality of the products it offers. Millennials and the 2K generation behind them are ever more interested in what companies are doing to demonstrate alignment with their values. They are willing to pay more, and stay loyal to, companies who understand their obligation to society as a whole, and the importance of contributing to the greater good. The Purpose Practice is dedicated to helping our clients prove to their customers and their workforce that the values inherent in their offering are supported by meaningful actions in the world.