In this integrated campaign for Hawaii’s first and biggest craft brewer, a pair of Hawaiian brothers comment on such “common mainlander customs” as multi-tasking, while inviting viewers to take a breath. “One life, right? Don’t blow it.” Outdoor and digital picks up on the island wisdom theme.
As we all know, the world is made up of two kinds of people: those who play for #teamsummer and those on the roster of #teamwinter. In a new spot and outdoor launching today, longtime D/C client Tahoe South introduces the audience to the fun peeps and fantastic creatures of Team Summer in action at the world’s most beautiful lake.
Careers in advertising are long and hard. (That’s what she said.) To coincide with this year’s 3% Conference, we launched thatswhat3said.com, a place where women in advertising can give advice to female creatives who are just starting out. Visit the site, share it widely, and add to it. Your wisdom, warnings, and legends could help a young, shiny creative hold on to her optimism as she runs the ad biz gauntlet.
The California Tobacco Control Program, the state program who works to reduce the health impact and premature deaths due to tobacco use, has selected D/C as its full-service ad agency of record after a comprehensive review. The contract, which began this month, covers advertising strategy, creative and media, and runs for up to five years.
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.