Last week, The 3% Conference kicked off its third year in San Francisco and Duncan/Channon was not only proud to host their VIP Party at the Tip (see above), but several of us were able to attend and be inspired. A recap of some of our favorite moments are below.
Diamond Foods has picked Duncan/Channon to lead branding, ad strategy, creative and media efforts for Pop Secret, the fastest-growing major microwave popcorn brand, and Diamond of California, the branded leader in the culinary nuts category.
We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, “outstanding content, visual design and user interface create recurring value for users.”
Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees.
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.