Posted in Broadcast, News | 13 January 2010 | by D/C
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Rarely do agencies get the opportunity to, literally, build a brand from the ground up – but for Sereno, The Center for Snoring Solutions, that’s exactly what Duncan/Channon did.
Over the last 8 months, D/C implemented a comprehensive treatment plan for Sereno that included: naming, identity, outdoor, direct mail, television advertising (see the spot above), print, design, interactive, media planning and buying, strategy, and even interior design.
Needless to say, brand building like this is hard work, and it’s safe to assume the agency is in need of a good night’s sleep – almost as much as the patients that Sereno was designed to help.
If you’re in San Francisco and want to see Duncan/Channon’s prescription for a great brand, stop by Sereno in the Crocker Galleria – their doors opened on January 1st.
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Posted in News | 21 December 2009 | by D/C
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To show off its new Surface multi-touch, multi-user computer, Microsoft chose Duncan/Channon’s work for Hard Rock as one of its inaugural video case studies. Check out our own Mike Lemme as he waxes poetic about the amazing, hands-on memorabilia installations in Hard Rock’s new Vegas cafe. But the D/C love doesn’t stop there. Microsoft also gives us a shout-out in their video promo for the 2010 MIX Conference where we share the spotlight with other “up-and-comers” like Adobe, The Wall Street Journal and something or someone called Google. Congrats to Mike, his team and our esteemed dev partner, Vertigo, for the well-deserved exposure.
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Posted in News | 15 November 2009 | by D/C
In case you didn’t read about it on NYTimes.com, we couldn’t be more proud to share the news that Esurance has selected D/C as their creative agency of record. The win came after a selection process involving many agencies across the US. The assignment includes comprehensive strategic and creative work, from brand positioning to advertising.
Said Esurance CMO John Swigart (if we may immodestly quote): “We were deeply impressed with Duncan/Channon. Their presentation was on-brief, insightful and inventive. And the chemistry was right, too. We think D/C is the perfect partner to help take Esurance and Answer Financial, our affiliated insurance agency, to the next level in our second decade.”
Said D/C GM Andy Berkenfield: “Whooo-hooo.”
Founded in 1999 and now owned by White Mountains Insurance Group, Esurance has become one of the nation’s top names in direct auto insurance. Currently, Esurance is the third most recognized auto insurance brand among online consumers.
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Posted in News | 13 November 2009 | by D/C
The fever dream of Tipmas has subsided. Stay tuned for pics and videos. We need something to eat.
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Posted in News | 3 November 2009 | by D/C
Apparently this happened last week. Thank you, Schroeder’s.
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Posted in News | 28 September 2009 | by D/C
For the second year in a row, Duncan/Channon was honored as one of three finalists in the small agency category for the O’Toole Award, “the biggest award in advertising,” given out by the American Association of Advertising Agencies, advertising’s biggest trade group.
And that ain’t chopped liver.
In fact, according to insiders: “The O’Toole Awards program is known as one of the toughest industry competitions because entry requires that an agency submits a body of work representing different brands.” D/C’s submissions included the Hard Rock memorabilia website and work for Rex Goliath, Sanita and a pro bono campaign for the Western Railway Museum.
In spite of this year’s rare repeat honor, D/C has vowed to rob, steal and murder to get the Number One designation and the prize itself next year. So, congrats to this year’s winner and our fellow honorees. And look out.
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It all started with a groundbreaking little Deep Zoom website, conceived and designed by Duncan/Channon, that enabled rock fans to get extremely up-close-and-personal with Hard Rock’s memorabilia collection without having to travel. The site, now featuring 1,100 priceless pieces of rock history (en route to thousands more), was an immediate popular success – and a critical one, too, winning D/C two Webby honors.
But even as development continues on still more amazing editions of the site and its widget, Hard Rock management threw down the gauntlet: get the technology “out of the box” and into the properties, starting with the new flagship cafe opening today on the Las Vegas Strip.
Working with Hard Rock’s crack technology, property-development and memorabilia teams, and our friends and software development partner Vertigo, D/C designed three new interfaces for the cafe. These include two apps for Microsoft Surface – the multi-touch, multi-user, interactive tabletop – as well as a touch-based interface for the restaurant’s 38 booths, where guests can manipulate memorabilia, peruse merchandise and vote on what video plays next in the cafe. The agency also consulted with Obscura Digital on the Rock Wall™ – a massive (18 x 4 ft.), interactive display that enables six simultaneous guests to explore Hard Rock memorabilia with their fingertips.
There’s more. And more to come. But, honestly, isn’t that enough?
Many thanks to everyone at Hard Rock HQ, the indefatigable Vertigo, Coleman Technologies, Obscura Digital and Technomedia Solutions – everyone who made this impossible project, well, possible.
Videos and links to more images after the jump.
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For us, this one hits the bullseye: great creative serving a great client and a great cause.
Previewed as a rough cut on this site, Duncan/Channon’s WhyHunger PSA is now wrapped and shipping. It has been distributed to 92 stations in the top 10 US markets, and client and agency have high hopes that station managers will be enthusiastic about this eerily beautiful spot about the shameful problem of hunger in the world’s wealthiest country.
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