The next evolution of the Be Heard campaign begins rolling out in print, out-of-home, digital and primetime TV today, including such shows as New Girl, Brooklyn 99, The Bachelor, American Idol (and in April the Mad Men premiere!). The three new spots (one’s out in June), created by D/C and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors — relationships so close that an entertaining cavalcade of characters feels completely comfortable asking their most embarrassing health questions.
With over 200 colors and never-before-seen effects, Formula X for Sephora is a breakthrough nail brand designed to speak to the playful, nail-art-loving, color fanatic in every girl. So when Sephora approached Duncan/Channon to launch the brand, the team proposed equally breakthrough marketing: the first social network devoted to nail fans.
With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.
At FormulaX.com, nail fans can upload their most color-drenched visual inspiration – from pics of electric sunsets to funky nail art – and, based on those images, the site’s color matching provides customized shade and polish matches. Users can create profiles to store their favorite art, inspiration and uploads, and follow their favorite Formula X fans as they explore looks. Social scraping and an in-site uploader keep user content fresh in realtime. FormulaX.com also allows fans to filter content by type or popularity, surfacing popular content through a hearting system. The site is searchable by products, colors, tags and users, weaving color, social engagement, inspiration and product stories together in one visually rich experience.
And not to neglect the physical world, as part of the Formula X launch, select nail artists get a cool train case, designed and produced by D/C, and filled with the cool new product.
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The financial downturn has been even harder on consumers with credit issues. Poor money decisions can strand them in a world of no: no approval, no loan, no hope. So when they go to a traditional car dealership, instead of a new ride, they get runaround and refusal.
Enter the DriveTime Credit Rescue Squad.
Two hyper-enthusiastic, hopelessly dorky young women in a homemade rescue vehicle, they’re the heroes of the new D/C-created campaign for America’s number-one used car dealer for people with credit issues. Now when a credit-crunched car shopper has a problem, the Rescue Squad screeches in to deliver them to automotive salvation. Because, in addition to selling cars, DriveTime is a bank that can provide riskier loans.
Shot by comedic directorial team, Adam & Dave, for production company Arts & Sciences, the commercials borrow liberally from old cop shows and buddy flicks to give what is too often a downbeat credit message a fresh, fun spin. The spots begin running today in major markets across the country.
After an extensive review, Kona Brewing Company has selected Duncan/Channon as agency of record. D/C will lead all strategic branding and creative efforts with the goal of accelerating the growth of this pioneering craft beer brand from Hawaii. The work will include an integrated national marketing campaign, including TV, digital, out-of-home and other traditional and non-traditional media, that launches in second quarter, 2014.
“We wanted a team that would not only bring the best creative and strategic approach, but also truly understand the Kona brand and where it comes from,” said Robert Rentsch, Senior Director of Brand Marketing, at Kona Brewing. “Duncan/Channon demonstrated a rich appreciation and understanding of Hawaii, along with a deep spirit of collaboration. We’re delighted to find such a strong partner as we put our largest media investment behind this fast-growing brand.”
Said ECD Parker Channon: “With parents in the restaurant business in Hawaii, I couldn’t be more excited about Kona Brewing, a brand I know well and enjoy often – albeit responsibly. Mahalo, from all of us.”
Someone needed a date for Tipmas. Or three.
The full, rich, and, if we say so ourselves, beautiful Marc Jacobs Beauty site, designed by Duncan/Channon, is now officially up and running, replacing our lovely teaser site. The site is responsive and very social-oriented and reflects Marc Jacobs’s inspirational spirit and intense involvement with this line. Also launching today, coinciding with New York Fashion Week and Marc’s prominence there, is the global, D/C-created Marc Jacobs Beauty digital ad campaign, with, among other units, banner roadblocks and takeovers on nymag.com and style.com, as well as ongoing email. So if you’re in the market for cool cosmetics, be sure to stop by our cool new site.
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If, like us, you can’t get enough of Ticket Oak, this Q3 roundup is for you: First, the deciduous celeb was invited to bare all in ESPN magazine’s annual “Body Issue” — an honor and a horror, simultaneously (NSFW!). Second, he’s offering couples dubious marriage counseling in a new TV spot. Third, and no less impressive, he’s appearing on the sides of StubHub food trucks, dispensing “Hot Seats Eats” in major cities across the country. What’s more, T.O. is branching out into pop-up stores, appearing virtually and fully-animated, so fans can snap a selfie with their “favorite” (his description) star. And, finally, the big barker is all over the NFL homepage and ESPN properties, including Grantland, and continues to tear up social media, cracking wise and sporting exceedingly oversized shades.
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Finally, it can be told: after an extensive review of agencies, Sephora, the world’s best-known specialty beauty retailer, selected Duncan/Channon to design the website for its new Marc Jacobs Beauty collection. The site goes live on August 9, 2013, while a teaser site, also designed by D/C, launched in May.
“The Duncan/Channon team came to us with the most inspiring site concepts and demonstrated a deep understanding of what we want to accomplish, “said Connie Young, senior marketing director for Sephora. “I truly feel that they are an extension of our team.”
Said Mike Lemme, D/C partner and chief creative officer, who, along with creative director Andrea Bozeman, is leading the Sephora team: “To be working on a major design project with two major brands world-famous for design, Sephora and its partner Marc Jacobs International, is a designer’s dream. Add in that this assignment is another validation of D/C’s digital chops and integrated strategy, and you’ll begin to understand how proud and excited we are.”