DC is thrilled to announce the arrival of not only a true talent, but an important new agency offering. Today, we welcome MJ Deery as the first director of our social purpose practice. “In an increasingly connected world and given our current political climate, a brand’s values, actions and social impact matter more than they arguably ever have,” said CCO and partner, Michael Lemme. “It’s no longer optional. It’s a vital component of a healthy brand.”
“We’ve always marveled at MJ’s gift for strategic insight, creative leadership and artful storytelling, but it became clear we needed to create a purpose-driven role for her when she revealed a deep personal passion and understanding of how consumer expectations, social media and politics are transforming the role of brands as citizens.”
Prior to joining DC, MJ served as a creative director at Mekanism where she worked on campaigns for Nordstrom, Jim Beam and Alaska Airlines. Her brand-side experience includes copywriting roles at Gap and Levi’s Strauss & Co. And to further prove she’s no slouch in the typing department, MJ holds an MFA in creative writing and literature from Emerson College, and has published short stories in literary journals around the country. Here’s what she had to say:
“DC’s campaigns to call out big tobacco for the California Tobacco Control Program and to herald doctors who actually listen for John Muir Health showed me they make work that matters. They were the first agency I pitched to create this role because of their work and our shared perspective on how human connections, transparency and values shape our experience.”
Welcome aboard, MJ.
While the competition focuses on transaction and technology, Grubhub really understands the near magical moment that occurs when the “food’s here.” To capture the genuine excitement and community a shared meal delivers, DC steered clear of LA and shot in Texas with real people who were really friends. No actors. No scripts. No sets. Because sometimes it takes a late night over tacos al pastor to discover that you’re long lost moisture bros. You can dig into our launch spot above or dive in to some positive press coverage here: Advertising Age, The Drum, Egotist, Crain’s, and Best Ads on TV.
It’s a red-letter day around here as the agency proudly launches a new logo, look and website, along with some important new leadership. In addition to the four partners and longtime communications planning director, Leslie Diard, Jamie Katz will now lead the account management practice, Rachel Hermansader will be the agency’s first director of marketing and business development and Anne Elisco-Lemme will serve as the sole executive creative director. (Shout out to Timothy Archibald for the handsome photo.)
CCO Michael Lemme led the rebrand. “Our new mark is custom-made – hat tip to our co-conspirators in Helsinki / Amsterdam / Den Haag, Underware. In the context of increasingly algorithmic and measured marketing, we wanted our identity to be a symbol of the incalculable, unpredictable role of creativity and personal expression in every aspect of our work.”
And because the logo is so wonderfully peculiar, the agency doesn’t just expect, but welcomes, troll commentary. So much so, we’ve even created this helpful video to get the troll juices flowing. Let us have it. (Special thanks to The Cabinet and Feintly for letting us abuse their goodwill.)
At a time when wannabe competitors are trying to get on their natural chip tip, Kettle Brand is answering back with an irreverent new ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag. In addition to wild postings, bus shelters, digital radio, Snapchat filters and social content, there’s an outdoor board with actual grab-able bags of chips that gets refilled each day at 4:20pm. “As far as the refill time of the Oregon’s second best edibles billboard, there’s no special significance to that. Just a random time between lunch and dinner,” said executive creative director, Anne Elisco-Lemme. “No story there.”
The women of the wildly successful DriveTime campaign are back to help out more wannabe car buyers. This time, we get a glimpse into their private lives as they hit the nail salon and rap along to the inimitable beats of Bay Area legend, E-40. But, as usual, they’ve still got their mind on saving you money and saving you money on their mind.
When you use Ebates, you get cash back for the normal online shopping you were already going to do. No catch. Which seems a little hard to believe, so people are naturally skeptical. This new campaign from DC tackles that misperception head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt exists). “If even the pathologically skeptical among us can see the light, surely we can, too,” said executive creative director, Anne Elisco-Lemme, before getting 6% back on some strappy sandals.
The latest evolution of the Be Heard campaign for John Muir Health arrives on your TV set and computer screen today. Look for us back in the examination room delving into the close relationships between JMH physicians and patients. A couple unique new characters demonstrate how John Muir docs listen, explain and really collaborate to find the solution that works best for each patient.
What better word to sum up our feelings on this day that, at 44, our Amy has been taken.
Early in this 14-year association/friendship/love affair, Amy Petrolati revealed to the juvenile morons of Duncan/Channon that in school she’d been teased as Amy “Poopsalotti.” Her revelation was quite voluntary and, in typical Amy fashion, entirely generous, and signaled that she was eager to dive in, as silly as anyone. And, in those days, when we were a much smaller company, we were as silly as could be.
So, in D/C-land, Amy became the funniest word in the juvenile dictionary — Poop — joining the ranks of Toby, formerly Max; Sausage, formerly Ian; and the inexplicable Pops. Not to mention Slash, K-Hole, Big Dummy and Watermelon Gum. The list went on, as juvenile things joyously will.
And I mention it because Amy’s whole existence was dedicated to such fun and games — to creativity, comedy, design, music, theater, to the ultimate art of nature and ultimate theater of politics, to true beauty and fair play and the neverending war on blandness, pomposity, fakery, true ugliness and gloom.