We are so thrilled to have been named silver Small Agency of the Year in the west that we’re not even going to try and play it cool. Thank you so much to Advertising Age. And thank you just as much to the clients that helped us win the big prize. This is an amazing bit of recognition as well as a huge in-your-face to those high school teachers who thought we were headed nowhere but the penitentiary.
Already honored as Best in Show at the AdAge/Modern Healthcare awards, D/C’s “Wake Up” campaign kept its roll going in New York Thursday night, snaring silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success. “Wake Up” is D/C’s campaign for the California Tobacco Control Program.
The latest honor comes on the heels of a big win last month in the BIG Star Awards, presented by the San Francisco Bay Area Innovation Group, which named “Wake Up” Campaign of the Year, as well as recognition for the StillBlowingSmoke.org website at the tenth annual Pixel Awards.
Introduced last summer, “Wake Up” was the first major campaign in the nation to target the surging use of e-cigarettes, especially among young adults, and has helped spur debate and legislative action across the country. The campaign’s next installment has just launched.
Their youthful target wasn’t even born when, working out of an old Seattle transmission shop, a couple of beer-lovers who thought they knew better brewed up their first batch of Redhook. Thus was born a craft beer movement that no one had yet thought to call a craft beer movement. Picking up on the brand’s rich origins story, D/C’s new campaign puts “The Grandaddy of Craft” (as the brand tagline has it), alongside a host of other “Seattle Originals” (as the campaign has it). There’s real-life Seattle superhero Phoenix Jones and Seattle’s own King of Rock ’n’ Roll, El Vez. And the Queen City’s Matthew Inman, creator of the wildly popular web comic, The Oatmeal. Redhook, the effort reminds those too young to remember, is not only part of Seattle history and beer history, it’s part of the proudly inventive local community. Launching today, the campaign is playing out across Seattle and an inventive mix of billboards, wild postings, stencils powerwashed onto sidewalks, radio and digital — from paid social to native content to geo-fenced mobile banners near the billboards.
— Redhook Brewery (@Redhook_Brewery) May 16, 2016
The loveable Hawaiian brothers who’ve helped lift Kona Brewing into the top ten of US craft beer are back for the third year of D/C’s “Dear Mainland” campaign, which breaks today. Among other critical issues the guys are addressing is the social media disease of FOMO, aka Fear of Missing Out. And once again, the answer involves an island-style attitude adjustment chased with a cold bottle of “Liquid Aloha.” This year’s campaign sees the brand adding Seattle to select markets on the East and West coasts. The media mix includes spot-TV, MLB partnerships and video and banners across a variety of digital platforms, including Spotify, Hulu, Facebook and Instagram.
“There Must Be Something in the Water” is the new tagline and name for D/C’s new campaign, launching today, for longtime client Tahoe South. With non-stop entertainment, comprehensive outdoor activities and a pristine natural setting — including its deep-blue centerpiece — the south side of Lake Tahoe has everything a visitor could need to get out of her comfort zone and into a personal transformation. Through a series of 15-second TV spots, digital video, digital radio, banners and social, this relaunch gives the brand a new look and feel, while maintaining the tongue-in-cheek Tahoe South voice.
Last night at the sfBIG awards, D/C’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field. “Wake Up” is an integrated effort, across TV, out-of-home, digital and point-of-sale, focused on the issues of e-cigarettes, especially among young people. Thanks to the brilliant judges of the San Francisco Bay Area Innovation Group and to our thoughtful and supportive client. And congrats to the entire creative, account, strategic and comms planning teams, many of whom can be viewed looking good and acting bad in the following funky video.
With a new commercial, two new digital videos, an updated website (StillBlowingSmoke.org) and a new outdoor campaign, D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine. In light of alarming new statistics that are highlighted in the TV spot, there’s a special focus on young people. And a perfectly ironic pop song.
Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards. The award is for design and technology, and the agency won for StillBlowingSmoke.org, the website part of our comprehensive, integrated campaign for the California Tobacco Control Program. Huzzah for health. And us.