The award-winning “You know who you are” brand campaign for Hard Rock got a refresh for ’08. New print executions, to run in airline magazines and elsewhere around the world, include “Secret Reader” and “Reunion.” Once again, D/C’s campaign is not about the typically cheesy, ad-agency fantasy of a rocker, it’s about the rocker that lives inside all of us (even when we’re no longer teenagers and, alas, have straight jobs — like writing the agency’s effing blog) the rocker that can be literally and figuratively fed at a Hard Rock near you.
28 December 2007 · Posted in Hard Rock International Print and outdoor New work
Work + News
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