Tip Events
Some rock stars hide their contraband in the most curious places, he discovered. But it’s not something Joe Levy cared to fully elaborate on, as he shared his less salacious — if no less amusing — tales of ten years as Rolling Stone music editor and go-to rock critic on MTV, VH1 and elsewhere. The third in Duncan/Channon’s Toast of the Tip speaker series, the evening played to an enthusiastic, sold-out crowd at the agency’s historic dive-bar-in-the-sky, the Tip.
Editor in chief of Blender since February, Levy was stopping in SF en route to the VMA’s in LA, where he was sure to see his friend, and the show’s opener, Britney Spears. In an interview with recovering rock critic Duncan, Joe allowed that his all-time fave rave is Pavement — but only after confessing that A Chorus Line was among the first three records he ever purchased. He shared insights into the collapse of the music business and the rise of a gazillion bands on the Internet — and, arguably, of a new golden age of music. And he strongly seconded the buzz for English rocker Pop Levi, whose “stereo” video is a dawning YouTube sensation. Finally, he touted a band he’d seen at South-by-Southwest, but whose name he couldn’t remember until later (get out your notebooks, obscure band afficionados): Racine.
All in all, Joe Levy brought the heat (literally — it was a record 93 in downtown) and did his part to prove that, at the Tip, as the ancient motto on the wall says: “We never give you the shaft.”
Work + News
Croom talks director role with Adweek
DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
Animating anti-smoking
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Kona Brewing
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Rakuten
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
StubHub
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
