The Tip Post
Some rock stars hide their contraband in the most curious places, he discovered. But it’s not something Joe Levy cared to fully elaborate on, as he shared his less salacious — if no less amusing — tales of ten years as Rolling Stone music editor and go-to rock critic on MTV, VH1 and elsewhere. The third in Duncan/Channon’s Toast of the Tip speaker series, the evening played to an enthusiastic, sold-out crowd at the agency’s historic dive-bar-in-the-sky, the Tip.
Editor in chief of Blender since February, Levy was stopping in SF en route to the VMA’s in LA, where he was sure to see his friend, and the show’s opener, Britney Spears. In an interview with recovering rock critic Duncan, Joe allowed that his all-time fave rave is Pavement — but only after confessing that A Chorus Line was among the first three records he ever purchased. He shared insights into the collapse of the music business and the rise of a gazillion bands on the Internet — and, arguably, of a new golden age of music. And he strongly seconded the buzz for English rocker Pop Levi, whose “stereo” video is a dawning YouTube sensation. Finally, he touted a band he’d seen at South-by-Southwest, but whose name he couldn’t remember until later (get out your notebooks, obscure band afficionados): Racine.
All in all, Joe Levy brought the heat (literally — it was a record 93 in downtown) and did his part to prove that, at the Tip, as the ancient motto on the wall says: “We never give you the shaft.”
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.