The Tip Post
Some rock stars hide their contraband in the most curious places, he discovered. But it’s not something Joe Levy cared to fully elaborate on, as he shared his less salacious — if no less amusing — tales of ten years as Rolling Stone music editor and go-to rock critic on MTV, VH1 and elsewhere. The third in Duncan/Channon’s Toast of the Tip speaker series, the evening played to an enthusiastic, sold-out crowd at the agency’s historic dive-bar-in-the-sky, the Tip.
Editor in chief of Blender since February, Levy was stopping in SF en route to the VMA’s in LA, where he was sure to see his friend, and the show’s opener, Britney Spears. In an interview with recovering rock critic Duncan, Joe allowed that his all-time fave rave is Pavement — but only after confessing that A Chorus Line was among the first three records he ever purchased. He shared insights into the collapse of the music business and the rise of a gazillion bands on the Internet — and, arguably, of a new golden age of music. And he strongly seconded the buzz for English rocker Pop Levi, whose “stereo” video is a dawning YouTube sensation. Finally, he touted a band he’d seen at South-by-Southwest, but whose name he couldn’t remember until later (get out your notebooks, obscure band afficionados): Racine.
All in all, Joe Levy brought the heat (literally — it was a record 93 in downtown) and did his part to prove that, at the Tip, as the ancient motto on the wall says: “We never give you the shaft.”
Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.
New partner, new locations, new DC
We’re thrilled to announce the acquisition of A2G, a pioneering experiential and social influencer agency with offices in LA and New York.