Tip Events

Hold Steady honcho heads to Tip

Toast_04_CraigFinn_diptych

The first Toast of the Tip of 2009 is going to be, as the kids say, a doozie, featuring none other than Craig Finn, lead singer, lyricist and New Yorker-certified sex symbol of the Hold Steady, one of the most acclaimed bands of the last decade. Craig will be both talking and singing at the invitation-only event on February 20 in Duncan/Channon’s quasi-legendary private penthouse lounge.

And just in case you’re so L7 you’ve never heard of Craig or his band, here are some clues:

Rolling Stone on the Hold Steady’s recent album, Stay Positive: “Right now, no band displays the ranting soul, haunted heart or diseased liver of the American rock myth with more truth and empathy than the Hold Steady.”

The New Yorker, in a 2005 profile: “Finn, a short, bespectacled fellow, exerted himself even when nothing much was going on, smacking his head with his hand, and pointing at everything — the lights, himself, the air, the crowd. After listening to three taut, vehement songs, a woman in the audience turned to a friend and said, ‘He’s the sexiest man alive.'” (link)

The indie tastemaking website Pitchfork, where the Hold Steady rules as perennial faves, on the second album Separation Sunday: “Craig Finn isn’t a singer… He sounds more like the sketchy drunk guy yelling in your ear at a show, asking if you know where to buy drugs… He’s the poet laureate of the loading dock behind the mall where the runaway kids get together to sniff cheap coke at 5 am.”

tip-event-toast004-holdsteady_albums

Craig and the guys have been on Letterman and Conan and MTV, opened for the Rolling Stones, co-starred at Lollapalooza, been voted Band of the Year by Blender, while also placing at or near the top in polls at the Village Voice, Spin and Rolling Stone, been pictured in People (impressing Craig’s mom) and graciously appeared on two Serve CDs — the WhyHunger benefit series, conceived by D/C and sponsored by Hard Rock. A lifelong Twins fan, the native Minnesotan, and current Brooklynite, was even a guest commentator on ESPN last year. And along with a new Hold Steady record, he’s working on a novel.

“It’s no stretch to class Finn, as postmodern storytellers go, among the best wordsmiths of his generation,” said the Band of the Year citation in Blender.

And some envious D/C writers couldn’t agree more.

tip-event-toast004-craigfinn-plus-DC

Work + News

Vaccination: our state’s best shot

As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.

Animating anti-smoking

The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.

InnovAsian: The Next Generation

DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.

Kona Brewing

Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

Two female presenting teens are at a table in a school library. One female with dark curly hair is sitting down with her back to the frame. The other is standing over the table with SweeTarts gummies in both hands and smiling.

SweeTARTS' Be Both is back

After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Action shot of a pink nike shoe as it hits the concrete. The person wearing the shoe is running. A pink Rakuten logo appears above the shoe as if it popped out from her shoe indicating the runner is a Rakuten user.

Rakuten

Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.

StubHub

Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

This way to health insurance

Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.

Kettle Brand

The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.