It helps to know the name comes from the eternal bard of the dive bar Charles “Hank” Bukowski and his longtime girlfriend “Cupcakes.” Otherwise, you might think they’re cute. Which they are. Cuter than hell. But so much more. And so hard to explain.
Electro-pop? Funk? Yeah Yeah Yeahs meet Ting Tings? They’re young, from Tel Aviv, via Brooklyn. Cupcakes beats on her drums, jumps on her drums, runs around her drums and still manages to sing like a house afire. Hank bashes at his bass — but through 17 pedals that alter and augment and astropsychedelicize it. So it’s so much more. Huffington Post said they’re “the most fun you will have listening to any band in the new year.” And, having experienced their megawatt magnificence last year at SXSW, where he begged them to make their first trip to SF, co-founder Duncan concurs.
On their way to humongous, the inimitable Hank & Cupcakes are stopping for one brief shining moment — Friday, March 13th — at the Tip, so you can say you knew them when.
Work + News
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.