Tried to post this on Facebook on the occasion of Clarence Clemons’s passing. Too long. So here you go. A couple adventures with the Big Man (and just dig that Eric Meola cover photo):
Met Clarence after a Springsteen show in Detroit, ’75 or ’76, while I was at Creem. When Bruce crashed (he never was into partying), I found Clarence, who was. It wound up around 3 am with me challenging the truly Big Man, an ex-college player, to some kind of football duel. Whereupon he jovially, but terrifyingly, set up in his 3-point stance and blasted me across the hotel room.
Hung out in New Orleans in ’78, too, but sober: two of us walking down the middle of Bourbon Street. White cop confronts Clarence, accuses him of stealing a purse from a nearby bar. Pure harassment, seeing as how we had yet to enter any bar. And little choice but to take it. I’ll never forget looking up at the Big Man afterwards to see tears welling in his eyes.
Big soul, big talent and big fun and taken too soon.
Work + News
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.