Michael Lemme


Designer turned Chief Creative Officer, Mike’s background is equal parts brand strategy, design and advertising. He has led rebrand and UX efforts for, among others, Esurance, StubHub, Sephora, Stride Rite and Hard Rock, winner of the Global Rebrand 100 Award. Prior to DC, lo these many years, Lemme was CD of the Bay Area design firm Method (not the soap company), leading efforts for Autodesk, Reuters and American Apparel. In addition to the Rebrand 100 prize, he has been recognized in the Communication Arts’ Advertising, Typography and Interactive annuals, and was a One Show Interactive winner for SFMOMA’s “Making Sense of Modern Art” interface. As CCO at DC, he is responsible for continuously elevating the agency’s creative standards, if not its morals.

Work + News

Nicotine = Brain Poison = Clio

Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.

SGX NYC | #hairgoals

SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.

Citi | “Citigrammers”

Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.

Million-dollar talent from Upwork

To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?

e.l.f. Cosmetics | Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

Cotteleer in Campaign US

DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.

Empowering the pandemic parent

Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.


Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.