It goes way beyond the election of the first African-American president, of course. It goes to a new policy in Iraq. And in Guantanamo. It goes to new regulation on Wall Street — or should that just be regulation, period? It goes to new hope for universal healthcare and environmental sanity and to a new spirit of international comity and cooperation.
But it also goes to the election of the first African-American president.
To a white boy raised to believe such a thing was not only not possible, but not desirable, a white boy nevertheless caught up as a young teenager in the dreams of the civil rights movement — only to see those dreams turn into nightmares of assasination, cities on fire, and the politics of division, whether the unvarnished race-baiting of George Wallace or the more genteel, and more dangerous, “law and order” pandering of Richard Nixon — to a white boy born the day you elected Ike, America, and who wakes up on his latest birthday 56 years later to discover you’ve elected a black man, it definitely goes to the election of the first African-American president.
So savoring tears of joy, I say congratulations, America. Congratulations, President-elect Obama. And the happiest of birthdays to me.
Work + News
Croom talks director role with Adweek
DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.