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New wine, old bottle

No marketing-driven “critter” wine, the challenge for Farrier, a new luxe libation, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker. This widely honored ID and packaging instead taps into the property’s 19th century background, when building and land were home to a well-regarded blacksmith and functioned as a community meeting-place.

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Future past

Farrier, the new wine brand from the high-end division of Kendall-Jackson, arrived with an authentic backstory. The winery property had been the home and office and, in effect, a community meeting place for the popular local horsehoer, a history that would be carried into the name and packaging.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.

Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.