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Judge Rachel Pasqua pretty much hit the nail on the head when she described the interface, created for the new generation of Hard Rock Cafes, as “an innovative combination of social and touchscreen technology with a tactile twist on the old restaurant booth jukebox that lets users thumb through the memorabilia and cast their vote for the next video.”
Also honored in the CA Annual is the Rock Wall™, a sister project designed and developed by Obscura Digital which, like the booth interface, builds on the D/C-created Hard Rock memorabilia website. Big ups to them, to D/C’s development partners at Vertigo, and especially to Joe Tenczar and the Hard Rock team.
More Hard Rock interactive here.
The complete Hard Rock rebrand story here.
It all started with a groundbreaking website – the first ever to use Microsoft’s Deep Zoom technology – enabling rock fans to get extremely up-close-and-personal with Hard Rock’s worldwide memorabilia collection. The site, now featuring over 1,300 priceless pieces of rock history (en route to thousands more), was an immediate popular success. The addition of a Facebook fan page and Facebook Connect functionality allow for more dynamic and social interactions.
But even as development continues on still more amazing editions of the website, Facebook community and memorabilia widget, Hard Rock management threw down the gauntlet: get the technology “out of the box” and into the properties.
Working with Hard Rock’s technology, property-development and memorabilia teams, and our friends and software development partner Vertigo, Duncan/Channon designed and produced three new interfaces for the cafe. These include two apps for Microsoft Surface – the multi-touch, multi-user, interactive tabletop – as well as a touch-based interface for the restaurant’s booths, where guests can manipulate memorabilia, peruse merchandise and vote on what video plays next in the cafe.
Check out the videos, widget and images below:
Hard Rock Memorabilia on Microsoft Surface
Hard Rock Booth Interactive
Hard Rock Memorabilia Deep Zoom website – Visit the live site
First unveiled at Microsoft’s MIX conference in Las Vegas, the collection has since grown to over 1,300 items (and counting).
Single-item Hard Rock memorabilia “widgets” have been around almost since we first launched the site in 2008. Zoom in on any item in the collection, click SHARE on the right and grab the embed code. Badabing.
It was never an official feature, but you could always roll your own multi-item widgets, too. Just add as many 6-digit item numbers as you like (with spaces in between) after [value="item=] to create something like this.
As of today’s release – you can also create filter-based collections. Round up all items from a given artist, year, genre, Hard Rock location, memorabilia type, or whatever search keyword you like.
Here’s how you do it, in three, um, “easy” steps:
////////// 01 //////////
Change: value="item= … "
to: value="filter=[ filter type ]=[ search terms ]"
For example (as seen above): value="filter=artist=buddy holly"
Filter types:
• artist
• location (search city names, regions, etc)
• year (must be a 4-digit number)
• type (see types listed on the left side of the site)
• genre (see genres listed on the site)
• video (use video=yes)
Or, for a simple keyword search across all fields, use: value="filter=[ search terms ]"
For example: value="filter=autograph"
////////// 02 //////////
Change:
…/Ping.gif?type=install&item= … "
to:
…/Ping.gif?type=install&item=multi"
////////// 03 //////////
Change: url(http://content.memorabilia.hardrock.com/Assets/ … .jpg)
to: url(http://memorabilia.hardrock.com/chrome/multi.jpg)
It all started with a groundbreaking little Deep Zoom website, conceived and designed by Duncan/Channon, that enabled rock fans to get extremely up-close-and-personal with Hard Rock’s memorabilia collection without having to travel. The site, now featuring 1,100 priceless pieces of rock history (en route to thousands more), was an immediate popular success – and a critical one, too, winning D/C two Webby honors.
But even as development continues on still more amazing editions of the site and its widget, Hard Rock management threw down the gauntlet: get the technology “out of the box” and into the properties, starting with the new flagship cafe opening today on the Las Vegas Strip.
Working with Hard Rock’s crack technology, property-development and memorabilia teams, and our friends and software development partner Vertigo, D/C designed three new interfaces for the cafe. These include two apps for Microsoft Surface – the multi-touch, multi-user, interactive tabletop – as well as a touch-based interface for the restaurant’s 38 booths, where guests can manipulate memorabilia, peruse merchandise and vote on what video plays next in the cafe. The agency also consulted with Obscura Digital on the Rock Wall™ – a massive (18 x 4 ft.), interactive display that enables six simultaneous guests to explore Hard Rock memorabilia with their fingertips.
There’s more. And more to come. But, honestly, isn’t that enough?
2) Share your favorite items on Facebook. Zoom in on any item you like and click on SHARE in the info panel to post that image and story back to your Facebook wall. Facebook?! Connect?! Yeah. I know. Friend my pal Watermelon Gum to see it in action… or go to the site and try it for yourself.
3) The Facebook Connect stuff is aided by a lightweight (invisible) Facebook app. Whatever. We also launched a Facebook fan page, so you’re gonna want to go ahead and become a fan there.
4) Filtering/searching via URL queries. No?! Yes! That’s what I’m telling you. Here’s an example of each of the link types we support as of today. Try ’em…
5) Filter-based embeddable widgets. Shut up! This is a bit of an “expert” feature for those in-the-know, and may only be used by Hard Rock for now, but – for you adventurous types – here’s a how-to page for custom widgets. And here’s a sample – every item that mentions the word “autograph.”
And there you have it. As the man said, Rock is King.
PS: Hidden bonus feature, just for kicks… Go to the site, enter v in the search box and then zoom out from there.
The groundbreaking, Deep-Zoom-able Hard Rock Memorabilia website and widget – conceived and designed by D/C and built by Vertigo – have been designated an Official 2009 Webby Honoree in two categories: Music and Best Use of Photography.
As the Webby folks explain, Honorees are the “top 15% of all work entered that exhibits remarkable achievement… with nearly 10,000 entries received from all 50 states and over 60 countries.”
Microsoft has officially launched a Seadragon app for the iPhone. Which means you can now browse high-resolution photo collections on your iPhone – including the Hard Rock memorabilia collection (as seen on the Hard Rock memorabilia website, conceived and designed by D/C and built by Vertigo).
So if you’re out and about and overcome by a sudden and insatiable need to see Morrison’s ripped leather pants, you totally can. Here’s how:
We just launched the Hard Rock memorabilia “widget.” Good times. No surprise that the mad scientists at Vertigo also built in the ability to include several items at once. (Don’t tell nobody – we haven’t worked out all the kinks – but here’s a how-to.)
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