A stinging rebuttal to those that would tell you print is dead. Check out these award-winning billboards, bus shelters and magazine ads.
Work + News
“They can’t take your ballot”
At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.
Test it. Treat it. You can beat it.
COVID fatigue is real, but so are the treatments. Pushing through that barrier with a sing-along? Now that’s contagious in the best way.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
The Little Big Lie
Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth - and bodies - with harmful microplastics.
The tobacco industry has a kids menu
Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.
Vaccinations, empathy, and equity
The “Let’s get to immunity” campaign, for the California Department of Public Health, counters COVID-19 vaccine hesitancy by meeting people where they are, and rooting every message in empathy and respect.
New TV and a billboard full of butts
In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
DC dishes up So Delicious
DC launched a brand new campaign for brand new client, So Delicious. The inaugural work emphasizes taste to challenge the misperception that choosing non-dairy somehow equals non-delectable.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Cash back from Ebates for the normal online shopping you were already going to do? No catch? We can understand your skepticism. That's why our new campaign tackles that disbelief head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt actually exists).
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
Diamond of California is cooking
From TV to digital to print to a partnership with the Cooking Channel and Chef Kelsey Nixon, Diamond of California is serving up a complete creative feast in its first campaign from D/C.
The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.
Stride Rite embraces the chaos
The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.
As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.
Today, there are over 250 craft breweries in Washington. In 1981, there was exactly one. And we’re just here to remind Seattle who started it all.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?
In this integrated campaign for Hawaii's first and biggest craft brewer, a pair of Hawaiian brothers comment on such “common mainlander customs” as multi-tasking, while inviting viewers to take a breath.
To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.
For those about to rock, call Ticket Oak
The coolest deciduous dude you'll ever meet, Ticket Oak always has tickets to the hottest games and concerts, is a member of the Advertising Hall of Fame and, in his off-time, loves to ride a Chestnut mare.
California Tobacco Control · Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
In all candor: new John Muir Health ads
The next evolution of the Be Heard campaign begins rolling out. The three new spots created by DC and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors.
Still Blowing Smoke
After besting more than 100 agencies, our first task for the California Tobacco Control Program was to address the arrival of e-cigarettes.
Today’s StubHub news: T.O. gets naked & other abominations
If, like us, you can't get enough of Ticket Oak, this Q3 roundup is for you.
John Muir Health
Women call the shots (no pun) when it comes to family medical decisions. And women are wired to communicate. That’s where the Be Heard campaign started.
You might expect to see the venerable lion logo of the Ritz-Carlton Residences in Beverly Hills or Malibu. You don’t expect to see it in downtown LA near neighborhoods realtors politely refer to as “transitional.” The agency needed to paint a vivid picture for Ritz’s well-heeled customer of what it would be like to live in an area that only a few years ago they wouldn’t even visit. So rather than show the residences, which people are rightly inclined to believe are luxurious, the campaign -- which includes banners, collateral and a new website, in addition to newspaper and magazine ads -- puts the focus on the amazing sports, entertainment and dining options just outside their stylish front door.
Lake Tahoe Visitors Authority takes the plunge on a new name, a brand overhaul and fresh advertising, embracing its rep as the lake’s wild side.
100 Best in Advertising
Graphis magazine has honored D/C’s campaign for Sanita, the original Danish clog, with a gold award in its 2011 "100 Best in Advertising" annual. Founded in Zurich in 1944, Graphis is one of the world’s most influential graphic arts publications. The competition was judged by a prestigious international jury whose US contingent included Rich Silverstein. All of which ain't exactly chopped liver, a D/C spokesperson was heard to remark.
Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty.
New Birkenstock campaign sells out Arizona
This Arizona happens to be Birkenstock's famous two-strap sandal, and, last month, due to bold new print work from those fab fetishists at D/C, it completely (if temporarily) sold out.
Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.
Hygge. Go ahead, you can say it.
The manufacturers of the original Danish clog, Sanita, have been making shoes for the US market for years. But now they’ve decided to sell them under their own brand.
D/C helps big chicken crow
Birkenstock for president
The major party candidates blab about bringing America together, but now there is a footwear company that literally walks it like those guys talk it.
When Bo Diddley headed off to rock ’n’ roll heaven two weeks ago, Hard Rock, which owns so much of his stuff, put out a tribute ad.
While Hard Rock is aggressively expanding into hotels and casinos, this rockin’ fork, created by D/C, was designed to promote the restaurants.