Kona makes the playoffs

As you may have seen in Adweek and MediaPost, after eight great seasons, our winning Dear Mainland campaign makes its NFL playoff debut. The football-focused media buy builds on the brand’s success with sports fans after last Spring’s successful ads during the start of the MLB season.

Once again, the ads are here to remind us harried haoles to slow our roll a little in order to make time for the things that really matter. They kick off this wild card weekend. (See what we did there?)