Work + News

Social

Social media changes every day and we change with it — from content creation to influencer management to mobile-first creative formats to new platforms to whatever comes tomorrow.

“They can’t take your ballot”

At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.

A group of male presenting individuals are sitting on a living room couch laughing and enjoying a meal together. They appear to be enjoying quality time together over a nice meal. There are takeout boxes on the coffee table.

Grubhub

While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”

A diverse group of people are sitting outside on a well landscaped sidewalk in front of a mural of diverse faces in the Bahamas. They are all smiling as they take part in the award-winning Beautyscape influencer program.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

Image headline reads: One Juul Pod Contains the same amount of nicotine as a pack of cigarettes. The words “I just smoke at parties.” is written several times with words “at parties” crossed out so it reads, “I just smoke.” Two people are sharing a e-cigarette. They appear intoxicated and dazed.

California Tobacco Control · Social Smoking

Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.

An energetic graphic design centers a bag of SweeTARTS candy. The background of the design is red with a lighter red lightning bolt. In the center of the image is a skateboard, ballet slippers, and a bookbag. The book bag is open and the SweeTARTS candy sits in the bag.

How sweet (and also tart) it is

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.

Black and white photo of a group of Golden State Warriors basketball players sitting on the sidelines. They are laughing and poking good fun at each other. The team’s logo is in the top left corner in golden yellow and on the bottom right corner is text that reads “game recognize game” but the second “game” is upside down.

Golden State Warriors

One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?

Playing the name game with InnovAsian

These four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded freezer aisle.

Formula X for Sephora

The breakthrough website — the first social network built for nail fans — puts the fun in functional.

Black and white photo of a group of Golden State Warriors basketball players sitting on the sidelines. They are laughing and poking good fun at each other. The team’s logo is in the top left corner in golden yellow and on the bottom right corner is text that reads “game recognize game” but the second “game” is upside down.

Golden State Warriors: Game recognize game

The new campaign for the NBA champs celebrates the franchise's 47-year legacy in Oakland through novel pairings of Warriors — old-school and new — playing in perfect sync across a continuum of time.

Image headline reads: One Juul Pod Contains the same amount of nicotine as a pack of cigarettes. The words “I just smoke at parties.” is written several times with words “at parties” crossed out so it reads, “I just smoke.” Two people are sharing a e-cigarette. They appear intoxicated and dazed.

Social smoking hurts more than you think

While children of the 1990s and 80s grew up seeing anti-tobacco efforts targeted at heavy ‘pack-a-day’ smokers, social smokers age 21 to 35 typically don’t view themselves as ‘smokers’ — and thus, underestimate the harm.

Universal appeal

Our assignment was to convince teens and tweens that Universal was the “what’s next” vacation for them and their families.

The tobacco industry has a kids menu

Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.

Kona uses social media to get us off social media

Our Hawaiian brethren are back to help us haoles sort out our skewed work/life balance.

A group of male presenting individuals are sitting on a living room couch laughing and enjoying a meal together. They appear to be enjoying quality time together over a nice meal. There are takeout boxes on the coffee table.

Grubhub delivers dose of reality

To capture the genuine excitement and community a shared meal delivers, DC steered clear of LA and shot in Austin, Texas, with real friends. No actors. No scripts. No sets.

Crunch time for Kettle Brand

At a time when wannabe competitors are trying to get on their natural chip tip, Kettle Brand is answering back with an irreverent new ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag.

Roller derby, feline affection and John Muir Health

The latest evolution of the Be Heard campaign for John Muir Health arrives on your TV set and computer screen.