With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals. We partnered with Tumblr, Filter and P.S. I Made This to create unique content and exclusive programming to further the brand’s reach.
We also created customized on-the-ground activations that garnered huge engagement. We even brought some of the coolest bands on the festival bill to flagship Gap stores where influential fashion bloggers helped fans shop festival-ready looks.
Ultimately, we put the brand in front of 1.2 million people. We generated 50 million social media impressions. And of the 100,000 t-shirts for sale, there were exactly zero left.
Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.
Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.