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Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.
Gap “Be Bright”
Once a Gap staple, the classic tee’s luster was fading. Our answer was to connect their tees to another classic: the concert tee.
Gap · 1969 Pico de Gap
Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.