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Crafty

Over three decades ago, Redhook ESB reimagined what an American beer could be. It was craft before there was such a thing, and it was an unqualified success. So much so, that it started to become a victim of that success. The company’s growing operation and big-time distribution deal had some people starting to look for the next thing. And with time, some began to forget the history. Even in its hometown of Seattle.

Now Redhook is ready to reclaim its rightful role as the OG of craft beer — with a new campaign launching online, outdoor and on the radio this summer. Called the Granddaddy of Craft, the campaign will feature Redhook ESB in its striking throwback package, while reminding whippersnapper beer drinkers to have some respect for their elders.

“Today, there are over 250 craft breweries in Washington. In 1981, there was exactly one,” said D/C’s young-at-heart ECD Parker Channon. “And we’re just here to remind Seattle who started it all.”

Work + News

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Citi | “Citigrammers”

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e.l.f. Cosmetics | Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

Cotteleer in Campaign US

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Empowering the pandemic parent

Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.

Rakuten

Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.

Grubhub

While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”

California Tobacco Control Program | Social Smoking

Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.

Cotteleer talks COVID-19 in Adweek

As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.