Work + News
Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.
New name and ID for Redhook reboot
How do you take a craft pioneer snubbed by the next generation of beer nerds and make it cool again? You build an innovation brewing pub and get DC to name it and design the ID. Welcome to Brewlab.
Redhook: the craft beer before craft beer
Picking up on the brand's rich origins story, D/C's new campaign puts “The Grandaddy of Craft", alongside a host of other "Seattle Originals".
Today, there are over 250 craft breweries in Washington. In 1981, there was exactly one. And we’re just here to remind Seattle who started it all.
Redhook Brewery has picked Duncan/Channon as its agency of record, leading strategy, creative and media efforts. This marks D/C's second brand from leading brewer, Craft Brew Alliance.