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Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.
Redhook: the craft beer before craft beer
Picking up on the brand's rich origins story, D/C's new campaign puts “The Grandaddy of Craft", alongside a host of other "Seattle Originals".
Today, there are over 250 craft breweries in Washington. In 1981, there was exactly one. And we’re just here to remind Seattle who started it all.
Redhook Brewery has picked Duncan/Channon as its agency of record, leading strategy, creative and media efforts. This marks D/C's second brand from leading brewer, Craft Brew Alliance.