To grab the attention of Fortune 500 managers, renowned for their own personal hustle, we appealed to their roll up your sleeves and get-sh*t-done attitude.
CliffNotes version of this case study to your left.
We alluded to timely examples of unfinished business, and helpfully suggested that these situations could have used some Upwork talent.
Oh, and we established a distinctive and un-ignorable visual style, bringing a little color and levity to our target’s harried morning commute.
How’d it go? Upwork saw a 40% lift in registration and a sizeable uptick in brand awareness across all their major markets.
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.
Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.