News
It’s fun to be sworn to secrecy. And for the last two months, until 9:30 this morning, Duncan/Channon has been just that.
Two months ago Microsoft gave the greenlight for D/C and our development partner, Vertigo, to create the first website to use Deep Zoom technology. Part of the new Silverlight plug-in, Deep Zoom effectively adds another dimension to the navigation of web pages, beyond scrolling horizontally and vertically, allowing users to seamlesssly zoom in — way in — on an object or group of objects.
Needless to say, this unreleased technology was a perfect match for the new memorabilia site we had begun designing for Hard Rock, which is to ultimately encompass 70,000 items from an unparalleled collection of historic rock treasures.
At a meeting in Redmond, Microsoft liked our proposed design so much they not only shared their new technology, they invited us to share the stage at their prestigious MIX Conference in Las Vegas, which kicked off this morning.
D/C was introduced to Microsoft by Vertigo, a longtime Microsoft developer and former client of D/C (we did their upside-down-and/or-backwards logo) and the obvious choice when we began seeking a powerhouse partner to develop this complicated site.
Conceived and designed by D/C and built by the brilliant — and inexhaustible — Vertigo, with copy by D/C’s resident ex-rock critic Bob Duncan and Hard Rock’s own expert extraordinaire, Jeff Nolan, the initial version of the site went live today with more than 250 items — from Madonna’s bustier to the Beatles’ Magical Mystery Tour bus. Each item also includes contextual information and relevant video or web links. One preliminary tester said: “I could get lost in this for hours.”
We think it’s that kind of site.
And, of course, it’s just the tip of the iceberg. Coming soon: hundreds of memorabilia items will become thousands, plus new features such as text and photo commenting and a memorabilia widget that will enable users to share their favorite pieces (and eventually their own custom collections) in an embeddable, interactive window (a la YouTube videos).
See more digital work for Hard Rock here.
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Rakuten
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Grubhub
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
California Tobacco Control Program | Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Another sweet new client
If you missed it in Adweek and Ad Age, DC went to the Black Forest and hit the gummy bear motherlode.
