Sephora’s Marc Jacobs Beauty site had to not only be magnificent, but multiplatform and multimedia, meeting the audience wherever she happened to be — which was overwhelmingly mobile. It covered all essential product info, but it also contained handwritten notes about the line by Marc himself.
Beyond UX and content creation, the launch effort extended to a digital ad campaign that, among other things, had to deliver direct response email with a convincing Marc Jacobs look-and-feel.
Similarly, the banner effort, to be credible and compelling, had to instantly transmit a Marc Jacobs signal to the target’s beautifully outlined, but rapidly passing, eyeballs.
DC’s thrilled to announce that Gary Stein joins us today as our first chief integration officer. He’s here to accelerate collaboration between our strategy, media and expanded creative team, which now includes experiential and influencer experts thanks to our recent acquisition of A2G.
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.
Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.