Work

Sephora / Marc Jacobs Beauty
When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.

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Sephora’s Marc Jacobs Beauty site had to not only be magnificent, but multiplatform and multimedia, meeting the audience wherever she happened to be — which was overwhelmingly mobile. It covered all essential product info, but it also contained handwritten notes about the line by Marc himself.

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Beyond UX and content creation, the launch effort extended to a digital ad campaign that, among other things, had to deliver direct response email with a convincing Marc Jacobs look-and-feel.

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Similarly, the banner effort, to be credible and compelling, had to instantly transmit a Marc Jacobs signal to the target’s beautifully outlined, but rapidly passing, eyeballs.

Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.

Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.