Sephora’s Marc Jacobs Beauty site had to not only be magnificent, but multiplatform and multimedia, meeting the audience wherever she happened to be — which was overwhelmingly mobile. It covered all essential product info, but it also contained handwritten notes about the line by Marc himself.
Beyond UX and content creation, the launch effort extended to a digital ad campaign that, among other things, had to deliver direct response email with a convincing Marc Jacobs look-and-feel.
Similarly, the banner effort, to be credible and compelling, had to instantly transmit a Marc Jacobs signal to the target’s beautifully outlined, but rapidly passing, eyeballs.
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.
Our director of purpose practice, MJ Deery, has a byline in the latest Advertising Age urging brands to move beyond token diversity to richer, more meaningful “normalization.” If you missed it, you can find a tidy summation here. Smart and important stuff. You’d be wise to check it out.
DC is pleased to announce the arrival of Noël Johnson as our first director of marketing and client engagements. Noël’s here to help us secure and onboard new clients, but also to continue engaging over time as a true client advocate. Her hybrid role offers clients additional senior leadership involvement as part of DC’s commitment to building close, productive long-term relationships with clients.