Work

Sephora / Marc Jacobs Beauty
When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.

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Sephora’s Marc Jacobs Beauty site had to not only be magnificent, but multiplatform and multimedia, meeting the audience wherever she happened to be — which was overwhelmingly mobile. It covered all essential product info, but it also contained handwritten notes about the line by Marc himself.

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Beyond UX and content creation, the launch effort extended to a digital ad campaign that, among other things, had to deliver direct response email with a convincing Marc Jacobs look-and-feel.

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Similarly, the banner effort, to be credible and compelling, had to instantly transmit a Marc Jacobs signal to the target’s beautifully outlined, but rapidly passing, eyeballs.

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