Work

Kona Brewing
Hawaii’s a place where family, friends and nature are important as career, salary and station. A pair of brothers explains it to the Mainland.

Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.

kona-workhardplayhard-ooh-1580 kona-OOH-happy-hour
kona-brewing-dear-mainland-pandora

Beyond TV, the campaign extended the deadpan wisdom of the Hawaiian brothers into outdoor and social.

testimonial-craft-brew-alliance-kunze

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.

DC is pleased to announce the arrival of Noël Johnson as our first director of marketing and client engagements. Noël’s here to help us secure and onboard new clients, but also to continue engaging over time as a true client advocate. Her hybrid role offers clients additional senior leadership involvement as part of DC’s commitment to building close, productive long-term relationships with clients.

Our director of purpose practice, MJ Deery, has a byline in the latest Advertising Age urging brands to move beyond token diversity to richer, more meaningful “normalization.” If you missed it, you can find a tidy summation here. Smart and important stuff. You’d be wise to check it out.