Work

Kettle Brand
At a time when wannabe competitors were trying to get on their natural chip tip, Kettle Brand answered back with an irreverent, progressive ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag.

Remember when you had to read some dumb old dusty book in high school and then discovered there was a movie? This is like that. Just click the arrow and we'll push the case study effortlessly into your brain.

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Taking on the current regime, class warfare, homophobia and sexism. Stirring the pot indeed.

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Oregon recently legalized recreational marijuana usage, so what could be better than an “edibles” billboard with actual grab-able bags of chips? And what better time to refill it than 4:20pm?

An Eighties throwback jingle composed in-house.

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Here's some wild postings and a pretty cool bike.

Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.