Work

Blurb
Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty. With this relaunch, it got the gorgeous brand it deserved, earning the publisher a growing audience and the agency a shelf full of honors.

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A way to enshrine your most precious moments, pictures are the stars in Blurb books. So pictures are the stars in Blurb ads, which demonstrate how a custom book can literally and figuratively frame an emotion.

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Through words and pictures echoed later in the ad campaign, this internal brand exploration — including proposed packaging — sought to codify the company's commitment to clarity and creativity, while guiding and inspiring staff.

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With its single, bold images and minimal copy, the print campaign translated well to digital, whether carefully chosen display units, book-like tablet ads or competitive jabs.

Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.