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A half gallon of Horizon Organic whole milk sits on a living room coffee table next to a half-full glass of milk and a few children’s alphabet blocks. The campaign line, “this milk means business” is the headline, below the Horizon Organic logo. Behind the type we see a child’s feet; she’s standing on the table.

Horizon Organic did not come to play.

In DC’s new campaign the organic dairy trailblazer takes nutrition as seriously as kids navigating a floor covered in make believe lava. That is to say: very, very seriously.

a small plate of orange chicken sit in the lower half of the frame, next to a box of InnovAsian brand Orange Chicken. Above it, there is a square wooden plate with an adorable, smiling food-art dog made out of orange slides and black olives.

InnovAsian finds balance, and big results.

A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.

Tattooed Chef Plant Based Pepperoni Pizza on top of vintage record player, hand is reaching for a slice of pizza from the left side. Copy in all caps large white letters reads: Farm to Whatever You Call A Table. Tattooed Chef logo, including illustration of a chef with red beanie, chef apron and tattooed arms that are crossed.

Plant-based partnership

After a competitive review, DC “inked” a deal to become social and digital AOR for Tattooed Chef, one of the country’s fastest growing plant-based food brands.

TikTok campaign breaks records

e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.

Group photo of 16 people sitting in front of a mural of faces, painted underneath plants that resemble hair. The people in the photo are all smiling and having a great time.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

Female presenting influencer posing for the camera in a sleek white blazer and leather black pants. She is confident and raises her hand to perfect her long brown hair that is styled in a middle part and she's wearing make-up that accentuates her strong features. She's in front of a mirror with a table with SGX NYC products.

SGX NYC · #hairgoals

SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.

Birds eye view over a male presenting young adult on the fire escape playing a guitar. Next to him is a notepad and pen and lush green plants creep into the frame. He appears relaxed as he plays his guitar.

Citi · Citigrammers

Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn’t.

A woman in a floral dress and long curly hair poses in front of a wall of greenery and white flowers. She has a huge smile on her face.

Charlotte Russe · #CTGIRLSQUAD

Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.

A woman walks into a small light filled living room with a beverage in her hand. The room is quaint with lots of windows inviting the lush green plants to take up space in the frame. There is a beige couch with a salmon pillow and on the floor is a patterned light green rug.

Citi · ThankYou® Premier Card

Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.

Citibank · Double Cash

Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.

Pottery Barn

DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.

Nintendo

We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.

Contact Us

New business

NOËL JOHNSON
Dir of marketing and client engagement
njohnson@duncanchannon.com
415 306 9237

 

Press

ADRIENNE SCORDATO
Director of media relations
press@duncanchannon.com

 

Jobs, creative

TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282

 

Jobs, general

ALLISON BART
Director of people
abart@duncanchannon.com
415 306 9203