Service
Paid and organic social
Work + News
![A half gallon of Horizon Organic whole milk sits on a living room coffee table next to a half-full glass of milk and a few children’s alphabet blocks. The campaign line, “this milk means business” is the headline, below the Horizon Organic logo. Behind the type we see a child’s feet; she’s standing on the table.](https://www.duncanchannon.com/wp-content/uploads/2024/06/HRZ-FeaturedImage-1580x1123.jpg)
Horizon Organic did not come to play.
In DC’s new campaign the organic dairy trailblazer takes nutrition as seriously as kids navigating a floor covered in make believe lava. That is to say: very, very seriously.
![a small plate of orange chicken sit in the lower half of the frame, next to a box of InnovAsian brand Orange Chicken. Above it, there is a square wooden plate with an adorable, smiling food-art dog made out of orange slides and black olives.](https://www.duncanchannon.com/wp-content/uploads/2023/09/innovasian-food-friends-featured-image-scaled-1-1580x2370.jpg)
InnovAsian finds balance, and big results.
A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.
![Tattooed Chef Plant Based Pepperoni Pizza on top of vintage record player, hand is reaching for a slice of pizza from the left side. Copy in all caps large white letters reads: Farm to Whatever You Call A Table. Tattooed Chef logo, including illustration of a chef with red beanie, chef apron and tattooed arms that are crossed.](https://www.duncanchannon.com/wp-content/uploads/2022/09/TC-AmpTagline-1580x889.jpg)
Plant-based partnership
After a competitive review, DC “inked” a deal to become social and digital AOR for Tattooed Chef, one of the country’s fastest growing plant-based food brands.
![](https://www.duncanchannon.com/wp-content/uploads/2022/06/DC-elf-influential-tiktok-campaign-featured-img-2019-1240x619-1.webp)
TikTok campaign breaks records
e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.
![Group photo of 16 people sitting in front of a mural of faces, painted underneath plants that resemble hair. The people in the photo are all smiling and having a great time.](https://www.duncanchannon.com/wp-content/uploads/2021/01/elf-beautyscape-2019-main-image-1580x1053.jpg)
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
![](https://www.duncanchannon.com/wp-content/uploads/2020/08/cbs-alfred-emmys-2020-roddenberry-quote-wall-1580x2369.jpg)
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
![](https://www.duncanchannon.com/wp-content/uploads/2014/09/Gap-DressNormalProject-Man-Vintage-Car-Indigo-Tshirt-1580x1580.jpg)
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
![Female presenting influencer posing for the camera in a sleek white blazer and leather black pants. She is confident and raises her hand to perfect her long brown hair that is styled in a middle part and she's wearing make-up that accentuates her strong features. She's in front of a mirror with a table with SGX NYC products.](https://www.duncanchannon.com/wp-content/uploads/2020/05/SGXNYC-Background-Products-Mirror-Curl-Enhancing-Dry-Shampoo-1580x1580.jpg)
SGX NYC · #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
![Birds eye view over a male presenting young adult on the fire escape playing a guitar. Next to him is a notepad and pen and lush green plants creep into the frame. He appears relaxed as he plays his guitar.](https://www.duncanchannon.com/wp-content/uploads/2020/05/Citigrammers-Man-Hipster-Guitar-Fire-EscapePlants-1580x2108.jpg)
Citi · Citigrammers
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn’t.
![A woman in a floral dress and long curly hair poses in front of a wall of greenery and white flowers. She has a huge smile on her face.](https://www.duncanchannon.com/wp-content/uploads/2020/05/CRit-Girl-@-kiarre.k-1-1580x1053.jpg)
Charlotte Russe · #CTGIRLSQUAD
Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.
![A woman walks into a small light filled living room with a beverage in her hand. The room is quaint with lots of windows inviting the lush green plants to take up space in the frame. There is a beige couch with a salmon pillow and on the floor is a patterned light green rug.](https://www.duncanchannon.com/wp-content/uploads/2020/05/Carrie-Intro-V2-1580x1028.jpg)
Citi · ThankYou® Premier Card
Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.
![](https://www.duncanchannon.com/wp-content/uploads/2018/10/citi-incredouble-featured-image-ALT.png)
Citibank · Double Cash
Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.
![](https://www.duncanchannon.com/wp-content/uploads/2018/09/pottery-barn_ChloeSelect2.jpg)
Pottery Barn
DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.
![](https://www.duncanchannon.com/wp-content/uploads/2019/03/Nintendo-CS.png)
Nintendo
We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.
Contact Us
New business
NOËL JOHNSON
Dir of marketing and client engagement
njohnson@duncanchannon.com
415 306 9237
Jobs, creative
TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282