At this picturesque resort area on the California-Nevada border, it’s not just about skiing (water or snow). Tahoe South is wild in many ways and at all times. Crisp new name, new ID, website, social media strategy and whimsical ad campaign — with art by cult-hero illustrator Kustaa Saski — brings the delightful truth to life.
Where most travel spots are merely animated postcards of the view, these actually animated spots go deeper, promising the wild side of Tahoe South will engage the wild side of you, even restore a sense of wonder and play.
Being a driving destination, outdoor is key for Tahoe South. Most executions are site-specific (the top one, for instance, is at the crossover of I-50 and 80). Some are digital, allowing casino showrooms to highlight this week’s headliner or the amount of recent snow.
Travelers love nothing more than to chat about their travels, past, present and future. So while delivering all the destination guidance a guest could ask for, the revamped website also dynamically ties in to social media.
Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.