The wit and wisdom of Hawaii, now available, in the person of Hawaii’s first craft brew, to a way too stressed-out Mainland. The print and outdoor picks up on the attitude — and dialogue — of the TV spots.
Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment. TV and radio spots trace the journey from to-do to done — thanks to qualified freelancers on Upwork.
The Japanese e-commerce giant dropped its first ever North American campaign during last night’s Grammys. Directed by acclaimed duo Vania & Muggia, the TV introduces Rakuten as a premium lifestyle brand for savvy online shoppers and is the introduction of a months-long, DC-led brand overhaul.
Today marks the release of DC’s first campaign for InnovAsian since being named agency of record. The four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded freezer aisle.
The two lovable locals that anchor Kona Brewing’s Dear Mainland campaign are about to hit the court and the big time in a series of new spots running for the first time nationally during this year’s March Madness. Expect to see them throughout the tourney, including spots in the Elite Eight, Final Four and National Championship.
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.