Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment. TV and radio spots trace the journey from to-do to done — thanks to qualified freelancers on Upwork.
Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and e-cigarette products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.
The Japanese e-commerce giant dropped its first ever North American campaign during last night’s Grammys. Directed by acclaimed duo Vania & Muggia, the TV introduces Rakuten as a premium lifestyle brand for savvy online shoppers and is the introduction of a months-long, DC-led brand overhaul.
In outdoor, digital and broadcast, the new campaign for the back-to-back NBA champs celebrates the franchise’s 47-year legacy in Oakland through novel pairings of Warriors — old-school and new — playing in perfect sync across a continuum of time.
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.