This week marks the launch of Upwork’s first national campaign and the first new work since its IPO. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
The spots feature a spokesman (the dude from How to Dad, you guys!) touring through dynamic workplaces to convey the seamless bridge Upwork enables between in-house teams and skilled independent talent. DC’s media buy features national TV and radio along with media partnerships with vaunted business pubs like the Wall Street Journal.
Here’s what our CCO Mike Lemme had to say: “Upwork’s vision has been clear from the start, so it’s been rewarding to have worked with them from the pure awareness ‘Hey World’ campaign to last year’s more instructive “This is Happening” scenarios to this national launch relevant to any business, whether 50 or 5,000 employees.”