Kumi Croom


Kumi got her degree in journalism from San Diego State and actually began her career writing for the 11 o’clock news. After switching to the slightly more lucrative field of advertising, Kumi worked in account services at Young & Rubicam as well as the Attik. At DC, she leads the cross-function teams for the sprawling California Tobacco Control Program account — a job requiring herculean effort and serious juggling skills. Kumi brings expertise in integrated marketing having led result-driven advertising and marketing programs for such world-leading brands as McDonald’s, Mattel, Hilton Hotels, the Los Angeles Dodgers, Toshiba, Chase and Scion. Raised by a family of singers, Kumi can, upon occasion, be persuaded to belt out a tune and a sweeter sound you will never hear.