Tahoe South

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Wild side

New name. New logo. New brand. The mission of the Lake Tahoe Visitors Authority is to promote tourism on the south side of the famous lake, which encompasses outdoor fun in the snow and sun, as well as indoor fun at restaurants, bars and Nevada casinos. Shedding their historic discomfort with this dichotomy, the renamed Tahoe South client was convinced to embrace its wild side, even as its new mark retained flavorful aspects of its Sierra heritage.

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Tahoe South, “Summer Rules Your Face”

The latest campaign mutation adds live action into the animation and, by enumerating every way summer at the big blue lake is superior, recruits visitors to join Team Summer (that’s #teamsummer, to you).

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Escape to Toontown

Bus sides and boards (analog and digital) urge Californians to get in touch with their inner cartoon creature at a magical mountain lake. (And they do, in droves.)

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Total trip

Where the north side of the lake might be good for a quiet cocoa by the fire, Tahoe South’s side is about excitement, all day and (if you choose) all night. Beyond portraying the wide range of activities, this site goes brings the dynamism with extensive hooks to social media. Because there’s nothing more exciting for a traveler than talking about their trips.

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