Palms Las Vegas


Adults only

Once the stomping ground of staggering starlets, the Palms was undergoing a complete remodel and looking to relaunch as a new kind of Las Vegas luxury and sophistication. Still naughty, but in a more adult, less showy way, befitting a resort discreetly located off the Strip.

View more brand identity work

palms-brochure palms-tshirt palms-cover
palms-luxe-brochure palms-luxe-branding


Notorious as the off-the-Strip haven where young Hollywood plays, the Palms was looking to move a little uptown, image-wise, in this D/C rebrand, which confronts the past quite directly, if humourously, with the tagline: No beginners.