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Formula X for Sephora
![](https://www.duncanchannon.com/wp-content/uploads/2013/10/Sephora-Formula-X-Champs-Elysees-03-1580x1086.jpg)
D/C tops in fashion & beauty
We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, "outstanding content, visual design and user interface create recurring value for users."
![](https://www.duncanchannon.com/wp-content/uploads/2013/12/Sephora-FormulaX-website-iPad-trending.jpg)
Formula X for Sephora
The breakthrough website — the first social network built for nail fans — puts the fun in functional.
![](https://www.duncanchannon.com/wp-content/uploads/2013/10/sephora-formula-x.jpg)
Nailed it: Formula X for Sephora
With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.
Contact Us
New business
NOËL JOHNSON
Dir of marketing and client engagement
njohnson@duncanchannon.com
415 306 9237
Jobs, creative
TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282