Work + News

SweeTARTS

Two female presenting teens are at a table in a school library. One female with dark curly hair is sitting down with her back to the frame. The other is standing over the table with SweeTarts gummies in both hands and smiling.

SweeTARTS' Be Both is back

After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.

An energetic graphic design centers a bag of SweeTARTS candy. The background of the design is red with a lighter red lightning bolt. In the center of the image is a skateboard, ballet slippers, and a bookbag. The book bag is open and the SweeTARTS candy sits in the bag.

How sweet (and also tart) it is

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.