As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism, and inspire them to make their first hire on the platform. Since this was their brand’s first significant foray into advertising, they knew they had to go big to get noticed.
We alluded to timely examples of unfinished business, and helpfully suggested that these situations could have used some Upwork talent. Oh, and we established a distinctive and un-ignorable visual style, bringing a little color and levity to our target’s harried morning commute.
How’d it go? Upwork saw a 40% lift in registration and a sizeable uptick in brand awareness across all their major markets.
Work + News
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
California Tobacco Control Program | Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Another sweet new client
If you missed it in Adweek and Ad Age, DC went to the Black Forest and hit the gummy bear motherlode.
Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.
DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?