Work

Tahoe South

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Wild side

New name. New logo. New brand. The mission of the Lake Tahoe Visitors Authority is to promote tourism on the south side of the famous lake, which encompasses outdoor fun in the snow and sun, as well as indoor fun at restaurants, bars and Nevada casinos. Shedding their historic discomfort with this dichotomy, the renamed Tahoe South client was convinced to embrace its wild side, even as its new mark retained flavorful aspects of its Sierra heritage.

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Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.

Our director of purpose practice, MJ Deery, has a byline in the latest Advertising Age urging brands to move beyond token diversity to richer, more meaningful “normalization.” If you missed it, you can find a tidy summation here. Smart and important stuff. You’d be wise to check it out.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.