Work

StubHub

Say hello to the obnoxious mini-me who lives inside you — and the deeper, smarter StubHub that unleashes the little hellraiser.

Even the mild-mannered have something that drives them wild. And now that StubHub, the world’s leading secondary ticket marketplace, is not just a place to buy, but a place to discover, that wild thing is busting out all over. The new “Let Your Fan Out” campaign — which succeeds our beloved Ticket Oak work — is busting out all over TV, mobile and web, from Monday Night Football to page takeovers on ESPN. And don’t miss our updated logo and brand ID as well.

The maniacal little you is jumping out of banners and taking over pages and generally wreaking havoc in the digital realm, too, thanks to the even more fan-friendly StubHub.

After 15 years, it was time for a refresh of the logo, which goes from curvy talk-bubble to angular, from drop-shadow on the exclamation to none. Of course, the updated look and palette was carried throughout the brand identity system, bringing a certain style of photography as well, along with a certain stylish confidence to the brand.

Though the Ticket Oak, who starred in StubHub ads and social media for years, has gone off to Adweek’s Mascot Hall of Fame (for real), the big guy is not forgotten. So if you’re jonesin’ for an oakin’, here he is, one more time.

“What kind of twisted geniuses come up with a wonky-eyed-yet-lovable 25-foot puppet to drive record amounts of traffic and build serious affinity for a brand that had previously been highly transactional? DC, of course.”

Michael Lattig, StubHub CMO

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