Revising the brand ID meant, first, revising the logo to make it simpler, more streamlined, more authoritative. So, the StubHub mark went from two-color to one, the rounded talk-bubble became angular, the drop-shadow on the exclamation was dropped. This new mark was designed to work in the context of an overall new look, with richer, more contemporary colors, more assertive type and a heavy rule to help keep it organized. At the same time, the new look also called for photography — especially photography that was iconic, dynamic, modern and yet timeless.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.

DC’s thrilled to announce that Gary Stein joins us today as our first chief integration officer. He’s here to accelerate collaboration between our strategy, media and expanded creative team, which now includes experiential and influencer experts thanks to our recent acquisition of A2G.

Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.