Revising the brand ID meant, first, revising the logo to make it simpler, more streamlined, more authoritative. So, the StubHub mark went from two-color to one, the rounded talk-bubble became angular, the drop-shadow on the exclamation was dropped. This new mark was designed to work in the context of an overall new look, with richer, more contemporary colors, more assertive type and a heavy rule to help keep it organized. At the same time, the new look also called for photography — especially photography that was iconic, dynamic, modern and yet timeless.

It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS. Check out our Be Both launch work designed to speak to Gen Z’s embrace of duality and fluid identity. Are we excited to work on SweeTARTS? Are we excited to eat free SweeTARTS? We’re both.

Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.