SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
SGX NYC brand wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s purpose and positioning with the target. We hit the bullseye with three influencers well-known for being absolute #hairgoals.
The influencers were Maria Bethany, Jessi Malay, Roxette Arisa and their expertise lay in different areas spanning fashion, beauty and lifestyle. This range exposed more potential new consumers to the SGX NYC brand and generated buzz around the Allure Best of Beauty winning products: the Dry Touch Volumizing Dry Shampoo and Curl Power Nourishing Curl Cream.
The resulting content out-performed client expectations with high engagement, high retention rates and an avalanche of likes and comments. The six Instagram timeline posts generated over one million impressions. In just over a week, the YouTube content had over 100,000 views and both of Roxette’s in-feed IG posts outperformed all of her organic content.
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”