Notorious as the off-the-Strip haven where young Hollywood plays, the Palms was looking to move a little uptown, image-wise, in this D/C rebrand, which confronts the past quite directly, if humourously, with the tagline: No beginners.
At a time when wannabe competitors are trying to get on their natural chip tip, Kettle Brand is answering back with an irreverent new ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag.
DC’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field.
Amid the merriment, it seems only fair to mention we’re an award-winning ad agency that specializes in relaunching brands, that among our stellar capabilities are strategy, identity, advertising, design, UX and a lot more, and that somewhere along the line we came into possession of a penthouse tavern called the Tip.