A startup looks to change the way people pay. It’s a complex story and has to be delivered — to both consumers and partners, via branding and website — with authority, concision and style.
The new logo communicates that using a Marqeta card means you plus-up your purchasing power. The website, in bold, stylish colors and a design as simple as the story is complex, emphasizes that these are not your infrequent purchases, but the essential stuff you buy everyday.
The multipurpose website not only had to speak to prospects and partners, it had to make it easy for actual customers to shop.
One more key constituency: merchants. The site had to help them easily add or modify promotions and then track how it was all working.
Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Keepin’ it real in HR
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.