Women call the shots (no pun) when it comes to family medical decisions. And women are wired to communicate. That’s where the Be Heard campaign started. But who doesn’t prefer a doc who really listens?
Campaign rolls into new territory for its third year, taking the viewer inside the doctor’s examining room, demonstrating that whether you’re young, old, male, female or just a sweaty, nervous wreck you’ll always find a sympathetic listener here. TV is complemented by digital, social and outdoor.
Print and out-of-home, including subway station dominations, ensured the client, too, was heard — more than once, in many ways. The print executions delved into specific mother-oriented services.
“DC has played an instrumental role in building the John Muir Health brand around an idea that’s central to our organization. The desire to be heard is a basic human truth and the cornerstone to good partnerships. It drives how we serve our patients, and it just happens to be the foundation for our partnership with DC.”Dave Hook, Executive director of marketing, John Muir Health
Work + News
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
California Tobacco Control Program | Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Another sweet new client
If you missed it in Adweek and Ad Age, DC went to the Black Forest and hit the gummy bear motherlode.
Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.
DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?