Women call the shots (no pun) when it comes to family medical decisions. And women are wired to communicate. That’s where the Be Heard campaign started. But who doesn’t prefer a doc who really listens?
Campaign rolls into new territory for its third year, taking the viewer inside the doctor’s examining room, demonstrating that whether you’re young, old, male, female or just a sweaty, nervous wreck you’ll always find a sympathetic listener here. TV is complemented by digital, social and outdoor.
Print and out-of-home, including subway station dominations, ensured the client, too, was heard — more than once, in many ways. The print executions delved into specific mother-oriented services.
“DC has played an instrumental role in building the John Muir Health brand around an idea that’s central to our organization. The desire to be heard is a basic human truth and the cornerstone to good partnerships. It drives how we serve our patients, and it just happens to be the foundation for our partnership with DC.”Dave Hook, Executive director of marketing, John Muir Health
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.