Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.
DCLA produced the collection’s launch event that embodied the personal touches Jkissa brought to her products in a one-of-a-kind, standing-room-only soiree.
Jkissa’s collection was inspired by her personal life — from the product names, shades and packaging. She’s known for her striking tattoos and regularly promotes celebrating one’s individuality, so it only made sense to celebrate her at a place where those qualities were on display and woven throughout the night’s activities.
We partnered with the legendary Body Electric Tattoo for the event. Guests received complimentary tattoos and piercings from the shop’s sought-after artists. In addition to being gifted products from her collaboration, guests received custom-made gold earrings in the shape of the icons Jkissa drew for the collection’s packaging. To pull everything together, a neon light installation (as colorful as the woman of the hour) was the must-share moment of the night.
The guest list was a who’s who of the beauty influencer community. Their collective reach surpassed 20MM and the buzz generated by them at the event as well as at launch was reflected in e.l.f ‘s overall Q1 earnings and particularly on elfcosmetics.com where the brand had one of their strongest quarters ever.
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.