Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.
Gap approached us to help them drive consideration and trial of the 1969 denim line among millennials and trendsetting consumers heading into the key Fall fashion season. Our target audience had a preconceived notion of Gap’s design sensibility. We needed to intercept them at their local summer hang-outs in an unexpected, culturally relevant way that would challenge perceptions in a uniquely Gap 1969 way.
We rolled out Pico de Gap, a fusion of food and fashion in the form of vintage-inspired taco trucks that operated in key markets over three months. The program plugged Gap into the food truck craze and celebrated the brand’s newly established denim design studios in Los Angeles. For $1.69, a consumer could purchase two tacos and a beverage, accompanied by an in-store offer. Menus were created by up-and-coming chefs in deals negotiated by the agency. Additionally, PR opportunities were leveraged in every market — Extra, Good Day LA, celebrity photos, TV appearances and tweets.
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SweeTARTS' Be Both is back
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Nicotine = Brain Poison = Clio
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SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
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Million-dollar talent from Upwork
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e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
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Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
California Tobacco Control Program | Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.