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e.l.f. Cosmetics · Christian Siriano

Designer Christian Siriano has been leading the charge for diversity in the world of A-list fashion. So who better to partner with a cosmetics brand that also celebrates beauty in all its forms?

Like Christian, e.l.f. built its business on customers thrilled to finally see themselves reflected in a style brand. To further that cause, we hand-selected four e.l.f.-loving influencers — Raye Boyce, Cydnee Black and Casey Holmes — and gave them the opportunity to support Christian’s Spring collection runway planning on behalf of e.l.f.

They visited his New York City studio to preview the collection, provide makeup trend and product advice, hear about Christian’s career path and the role beauty plays in his everyday creativity. As Christian’s exclusive makeup brand for NYFW, e.l.f. and our creator community had front row seats and behind-the-scenes access at his show.

We achieved a true reach and resonance from the Spring ’18 runway by creating a 360-degree partnership with a young, in-demand designer that is celebrated by the brand’s core consumer. Backstage attendees were gifted hero pieces from each bundle and were sent a get the look step-by-step following the show, resulting in a wide range of coverage on both the SS18 show and unique See Now, Buy Now Bundle offerings.

Our integrated partnership ultimately reached 200 million on digital, in addition to some in-person valued moments. Collectively, 11 macro- and micro-influencers drove nearly $600K in EMV from 46 posts and 13 million impressions.

A female presenting individual poses in front of a printed background of giant e.l.f lipsticks. She is wearing black denim jeans, boots, a black top and a camo jacket.

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female presenting person wearing teal shirt and white e.l.f. branded face mask, holding orange pumpkin while sitting inside pop-up vehicle with purple sparkly wall behind her with the words

e.l.f. 2020 Halloween activation

Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.

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Covered CA on Adweek’s cover

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CBS x Alfred Coffee · Emmy Awards

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Beautyscape influencers launch e.l.f. collection

It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.

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SweeTARTS' Be Both is back

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Nicotine equals brain poison. Two images in a grid. Image to the left is the campaign example featuring two male presenting teens with their heads down smoking a vape pen with a copy overlay that reads Nicotine equals brain poison. The right image is the gold Clio award on a black background.

Nicotine = Brain Poison = Clio

Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.

Female presenting influencer posing for the camera in a sleek white blazer and leather black pants. She is confident and raises her hand to perfect her long brown hair that is styled in a middle part and she's wearing make-up that accentuates her strong features. She's in front of a mirror with a table with SGX NYC products.

SGX NYC · #hairgoals

SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.

Birds eye view over a male presenting young adult on the fire escape playing a guitar. Next to him is a notepad and pen and lush green plants creep into the frame. He appears relaxed as he plays his guitar.

Citi · Citigrammers

Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.

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Million-dollar talent from Upwork

To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?

Diverse group of individuals and posing for the camera during the Coachella Music Festival. They are all self expressive through their make-up and fashion choices. Their individuality shines through as they each pose in their own unique way.

e.l.f. Cosmetics · Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

Grid image of 20 US employees on video conference call together. They are diverse in their age and their genders. They all appear smiling and some chatting like they are familiar with each other and enjoy working together.

Cotteleer in Campaign US

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