Work

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

The campaign began with a CBS takeover of all Alfred Coffee shops in LA. We married custom designs of iconic Alfred Coffee cups and murals with inspiring quotes from Star Trek’s legendary screenwriter. The partnership was also featured on Alfred and CBS Studios’ social media channels via Instagram posts and a story that called for members of the Television Academy to vote for Star Trek: Picard ahead of the final Emmy Awards voting deadline. 

The partnership was an incredible success and we’re thrilled to congratulate CBS Studios on Star Trek: Picard’s five nominations. 

Female-presenting person standing in the bright sunshine, wearing faded denim cut-offs and holding a coffee cup with Star Trek themed coffee sleeve.
Four coffee cups with Star Trek-themed sleeves sit in a row on a cafe table against a grey brick wall.
Two people's outstretched arms toasting with their iced coffee drinks against a beautiful blue sky.

2 January 2021 · Posted in CBS Experiential

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I found myself within a forest dark, for the straightforward pathway had been lost.