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California Tobacco Control

California Tobacco Control Program, “Wake Up”

One brilliant insight of this haunting creative is that the asterisk, in contemporary media culture, is not just a little by-the-way, but a big, red flag. The masterstroke in these videos, however, is the music — the bouncy, catchy, innocence of early-sixties pop deployed with devastating irony.

Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.

Today we’re thrilled to announce the acquisition of A2G, a widely recognized experiential and social influencer agency. The acquisition extends our reach to two new major markets, adds a robust suite of complementary services to our offering and brings us a powerful new partner.