Work

Citi · Citigrammers

Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn’t.

Our “Citigrammers” celebrated the vital role fans play in bringing music to life with vivid, emotional imagery around cathartic experiences that only live music can provide. They also captured their unforgettable culinary experiences through rich, visually stunning content and commentary that brought unique texture to their adventures when dining out — big, small and everything in between.

To connect with the Instagram community, we partnered Citi with native voices capable of capturing the perfect square moment from any one of the brand’s incredible cardholder moments. These “Citigrammers” celebrated the vital role fans play in bringing music to life with vivid, emotional imagery around cathartic experiences that only live music can provide. They also captured their unforgettable culinary experiences through rich, visually stunning content and commentary that brought unique texture to their adventures when dining out — big, small and everything in between. 

The roster was provided with comprehensive campaign and image guidelines created by DCLA to ensure each content creator was prepared to deliver a range of images for the #fanlife and #gastronaut platforms. Content was methodically routed for legal approval, populating an evergreen bank of images for the brand’s continual use.

Birds eye view over a male presenting young adult on the fire escape playing a guitar. Next to him is a notepad and pen and lush green plants creep into the frame. He appears relaxed as he plays his guitar.

Work + News

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Nicotine equals brain poison. Two images in a grid. Image to the left is the campaign example featuring two male presenting teens with their heads down smoking a vape pen with a copy overlay that reads Nicotine equals brain poison. The right image is the gold Clio award on a black background.

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Female presenting influencer posing for the camera in a sleek white blazer and leather black pants. She is confident and raises her hand to perfect her long brown hair that is styled in a middle part and she's wearing make-up that accentuates her strong features. She's in front of a mirror with a table with SGX NYC products.

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A grey-blue background with a circle of screenshots of various people speaking in a video conference call. In the center of the screenshot is text in white text letters that reads “Work Together.

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Diverse group of individuals and posing for the camera during the Coachella Music Festival. They are all self expressive through their make-up and fashion choices. Their individuality shines through as they each pose in their own unique way.

e.l.f. Cosmetics · Coachella

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Grid image of 20 US employees on video conference call together. They are diverse in their age and their genders. They all appear smiling and some chatting like they are familiar with each other and enjoy working together.

Cotteleer in Campaign US

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A mother of two lays in a hammock in her backyard. In the hammock with her is her two children. She appears a strong mother balancing work and motherhood. Her two daughters are smiling.

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Action shot of a pink nike shoe as it hits the concrete. The person wearing the shoe is running. A pink Rakuten logo appears above the shoe as if it popped out from her shoe indicating the runner is a Rakuten user.

Rakuten

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A group of male presenting individuals are sitting on a living room couch laughing and enjoying a meal together. They appear to be enjoying quality time together over a nice meal. There are takeout boxes on the coffee table.

Grubhub

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