Charlotte Russe | #CTGIRLSQUAD

Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.

Fashion-loving customers were asked to submit their ‘New Beautiful’ photo with #CRGIRLSQUAD for a judges panel review. The 50 winners were selected on entries that reflected: social influence through reach and resonance, a fashion POV consistent with the ‘New Beautiful’ confidence brand platform, geographical location, and between the ages of 18 and 24.

The winners were then on-boarded to the #CRGIRLSQUAD program with tactics designed to make them feel like a part of the brand and best practices on social sharing. The squad members also received serious perks like a style session and shopping spree at their local Charlotte Russe store, VIP discount and other fun surprises along the way.

The winners were then onboarded to the #CRGIRLSQUAD program with monthly activations designed to make them feel like a part of the brand. Over the course of a year, the squad received serious perks like personalized style sessions, a shopping spree at their local store, a VIP discount, and other fun surprises along the way.  

In just one year, the program generated: 

· Nearly 4 million impressions

· Over 200 original photos featuring Charlotte Russe products

· Over 143k social engagements with the average post engagement rate coming in at 8.3% 

Women in White dress

Work + News

SweeTARTS' Be Both is back

After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.

Nicotine = Brain Poison = Clio

Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.

SGX NYC | #hairgoals

SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.

Citi | “Citigrammers”

Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.

Million-dollar talent from Upwork

To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?

e.l.f. Cosmetics | Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

Cotteleer in Campaign US

DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.

Empowering the pandemic parent

Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.


Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.


While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”

California Tobacco Control Program | Social Smoking

Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.

Cotteleer talks COVID-19 in Adweek

As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.