Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty. With this relaunch, it got the gorgeous brand it deserved, earning the publisher a growing audience and the agency a shelf full of honors.
A way to enshrine your most precious moments, pictures are the stars in Blurb books. So pictures are the stars in Blurb ads, which demonstrate how a custom book can literally and figuratively frame an emotion.
Through words and pictures echoed later in the ad campaign, this internal brand exploration — including proposed packaging — sought to codify the company’s commitment to clarity and creativity, while guiding and inspiring staff.
With its single, bold images and minimal copy, the print campaign translated well to digital, whether carefully chosen display units, book-like tablet ads or competitive jabs.
Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Keepin’ it real in HR
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.