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Blurb

Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty. With this relaunch, it got the gorgeous brand it deserved, earning the publisher a growing audience and the agency a shelf full of honors.

A way to enshrine your most precious moments, pictures are the stars in Blurb books. So pictures are the stars in Blurb ads, which demonstrate how a custom book can literally and figuratively frame an emotion.

Through words and pictures echoed later in the ad campaign, this internal brand exploration — including proposed packaging — sought to codify the company’s commitment to clarity and creativity, while guiding and inspiring staff.

With its single, bold images and minimal copy, the print campaign translated well to digital, whether carefully chosen display units, book-like tablet ads or competitive jabs.

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